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Non-elitist marketing automation

Published 05/12/2015 and rated Ratingstars4 4 out of 5 stars
by AppAppeal Editor
What can you use the app for?

Autopilot is a multi-channel marketing automation software that lets you build personalized customer journeys and track user engagement across a number of channels. The app uses journey guides - best-practice templates that can be customized using drag and drop - to build a series of automated, event-triggered actions. Actions can include sending an email after a form is submitted, an SMS or postcard after a subscription is renewed, or updating the CRM after a lead is captured.

Autopilot captures all lead data from all of your websites, blogs, or app without the need to build landing pages. It then organizes and builds targeted marketing lists, smart segments and folders from this data which can be factored into your automated journeys. A live activity feed shows you all the behavior of your existing contacts as well as anonymous web visitors in real time. While additional insights and reporting tools show you a visual representation of web activity and the lead-to-close journey.

Autopilot screenshot
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What is the history and popularity of the app?

Autopilot was founded in 2012 by three Australian brothers. The app was built to make marketing automation accessible to all regardless of technical knowhow or business size. The company has raised 15m in funding and the app has been featured in well-known publications such as TechCrunch, Entrepreneur, and VentureBeat.

What are the differences to other apps?

Autopilot is designed to be easier to use from a technical point of view than some of the more high-end marketing automation solutions. The app combines email marketing with the features of more robust marketing automation tools through its ability to send SMS and postal mail, build automated actions, capture leads and report on campaign performance.

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How does the web app look and feel to use?

With a mission not to disclude the non-tech savvy, Autopilot is modern, intuitive, and user-friendly. The interface utilizes lots of colors and visuals and the layout is clean and logical. The marketing journey guides are simple to build with support for drag and drop and self-evident icons. It is also straightforward to create professional email templates and to analyze marketing campaign performance through graphs and charts.

How does the registration process work?

You can sign up for a free trial of Autopilot from the home page of the website. The free trial is for 30 days, no credit card is required.

What does it cost to use the application?

Autopilot’s pricing is based on the number of contacts you have in your marketing database per month. For 500 contacts per month the app costs $4, while for 5, 000 contacts per month the app costs $80; 10, 000 is $160; 25, 000 costs $360; and so on.

Who would you recommend the application to?

Autopilot is perfectly suited to small businesses and startups looking for an introductory-level marketing automation software that requires little technical know-how, yet is robust enough to handle a complete list of marketing activities.

  • Drag-n-drop customer journey guides
  • Automated, event-triggered actions
  • Email marketing templates
  • SMS & postal mail automation
  • Automatic lead capture
  • Reporting & insights
  • Built-in integrations

Autopilot video

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Autopilot pricing

Cheapest plan (per month) : $4.00
Most expensive plan (per month) : $2,400.00